Thursday, 28 January 2016

product placement

product placement
her are to screen shots for product placement from this website--} http://consumers.ofcom.org.uk/tv-radio/television/product-placement-on-tv/
in the movie Jurassic World there Is a lot of  product placement in this video it will show you all of the product placement
here is a nether example of product placement in my favorite movie


Friday, 22 January 2016

media ethnic


With the size of ethnic minority groups expanding and their disposable income increasing, the consumption landscape and media environment are constantly evolving. It is important for advertisers to understand how ethnic minority group members feel about being targeted by current multicultural marketing communication practices and if English language media for the general market are still a good way to reach these consumers. Past research has often employed a content analysis technique to gauge instances of ethnic minority representation in advertising. However, a void exists in the literature with respect to examining how ethnic minorities actually feel about tactics and messages directed at them. Therefore a cross-cultural survey of adults in three ethnic groups in the United States was carried out to examine these attitudes and also to assess current media use patterns. The results suggest that English broadcast media are still a good way to reach people across the various groups. The study further reveals that attitudes toward the frequency and accuracy of these groups as portrayed in advertisements are somewhat different from the negative viewpoints historically found in the literature. In fact, the results suggest that today's advertisements are not considered inadequate or inaccurate by many and that efforts toward targeting ethnic minorities are potentially welcomed. However, a bi-modal distribution across several representation issues indicates that advertisers must still be cautious in the minds of some ethnic minority consumers. Implications for advertisers and media planners are discussed as well as suggestions for future research.ethnic media sales. Through the strategic use of EMS media vehicles, advertisers can reach the largest untapped ethnic groups in the country.


Friday, 4 December 2015

Introduction to Media sectors

some information


Structure and size of the creative media sector; Film, TV, Radio, Publishing, Advertising and Marketing, Animation, Interactive Media, Games and Photo Imaging.
Ownership of the different sectors; the different sources of income generated by the creative media sectors, the advantages and disadvantages of the different types of ownership to include; private and public, conglomerates, independents, cross media ownership, mergers and takeovers, vertical & horizontal integration.


What structure and size is the creative media sector companies. How many people they employ in their companies, how much money is brought into the company and how the media companies sell their products to the public and other companies that want their products. There are different variety of creative media sectors in this country. There is film, TV, Radio, Publishing, advertising and marketing, animation, interactive media, games and photo imaging.


Creative Skillset's Research team provides the industries with vital skills intelligence to help ensure that it remains stable and competitive. This involves measuring the size and shape of the industries, understanding the needs of employers and the workforce, investigating existing training provision and scoping out what the future holds.


Before the skills needs of the Creative Industries can be addressed, they must first be identified.
Creative Skillset operates a comprehensive, industry-endorsed programme of research about the industries and the training provision available to them. We are the leading specialists in providing
research for the Creative Industries.



















walp gisnep is the own of marvel so what wver marvel makes or useis some of its profit go to walp gisnepgt
most of marvel profit go to walt gisnet so that marvel stiel have profit

Thursday, 3 December 2015

pride and prejudice and zombies





SCOUTS VS. ZOMBIES


 
who the target audience: male & female age 18
it hays a strong female character
save the male character at leys one the in movie




underworld



age 18

the is a strong female character in the movie and is the main character

save the day and her friends



boxes office weekend £1,114,327




Resident Evil 6: The Final Chapter

 
age 18

the is a strong female character in the movie and is the main character


Thursday, 5 November 2015


assassin's creed syndicate
age of target audience 16,18
gender division all genders
economic split
main occupation a, b, c1
martian
age of target audience 15,18
gender division all genders
economic split
main occupation a, b, c1
NRS  social grade