Advertising Industry

Advertising is a form of communication intended to persuade or advise. Most of the time, advertisements are promoting a product or service, but there can also be public service adverts telling us useful information about health etc.

Advertising comes in many forms:
Newspapers


Magazines

Online advertisement

Television commercials

Outdoor advertisement (Billboards, posters, etc)

There are five different advertising departments. Each of these have their own different jobs and structures:

• Account Services
• Creative
• Production
• Media
• Other Services 
• Marketing 

Adverts are a key part of marketing campaigns. 

Television & Film Advertising
Advertising on TV is big business, and most popular brands will have an advertising campaign that features some sort of television advertising:

Films are also mainly advertised on TV, These adverts are for both cinema and DVD releases. 

 

Animations are used in many television advertisements  

 

However, advertisements can also be made for cinema release, such as trailers: