Friday, 18 March 2016

ethical and legal considerations

chapter 2:Understanding the ethical and legal considerations when working in the creative media sector

libel law


There are two versions of defamation, libel and slander. Libel is when the defamation is written down (including email, bulletin boards and websites), and slander is when the incident relates to words spoken.


In the UK, if someone thinks that what you wrote about them is either defamatory or damaging, the onus will be entirely on you to prove that your comments are true in court. In other words, if you make the claim, you've got to prove it!

David Beckham's $25m claim for libel and slander rejected:

A US federal judge in Los Angeles has dismissed David Beckham's claim for libel and slander against a celebrity magazine that alleged he slept with a prostitute.
Beckham's lawyer, Richard Kendall, said the former England captain would appeal. Beckham, 35, who plays for Los Angeles Galaxy, began the legal action in September after In Touch magazine published a story that he had an affair with Irma Nici, 26, described as a former prostitute. Beckham has denied the allegation, and was seeking $25m (£15.5m) in damages.

Quoted from : http://www.david-beckham-fans.info/tag/claim/

Libel can also be when something is published in print or online which is not true or may harm that persons  reputation and may bring hate or scorn towards them.

In this example, a comedia called Freddie Starr filed a libel case against the Sun newspaper for this story which he claimed was false and damaging to his reputation:


Laws-are written, approved and enforced by a particular government. If you break a law you could face police investigation, court appearance and fines.

Ethics are rules of conduct, and responsibility [not the law. If you break an ethical code you are breach of certain ethical consideration - in other words the difference betweeen "right" and "wrong" ot "acvceptable" and unacceptable". This means ethics change over time, and what was once ok to show on TV, will no longer be acceptable.


Extract from the Black and White Minstrel show 1978 - once a highlight of TV, but now considered bad taste and ethically not acceptable.

privacy law is a regulation that protects a persons right to be left alone.
  • people are allowed to lead their lives without public scrutiny
  • the right to privacy
For example, a snaek photo of Prince Harry at a private party, shows him dressed as a Nazi. Should this photograph of something carried out in private have made the fornt page of all nespapers?

Intellectual Property is something that is unique to you  if physically created. i.e an idea is not your intellectual property but the words you write are. Intellectual property however, can be bought an sold

In this example of the computer game, The Thing, the designer, William Latham paid for game designers to create the game, and for a one off payment, had their names removed from the credits, and all intellectual property for the game bought by him.



Copyright is a type of intellectual law that protects your work, Copyright can also be bought and sold. The book, Peter Pan, by JM Barrie  has its copyright passed on in the author's will, so all future sales of the book, film and play adaptations have royalties paid to Great Ormond Street Children's Hospital.

Obscene Publications Act 1959 (and later amendments)


Obscenity in the UK is very vague as it is any material that is likely to "deprave or corrupt" and specific details change with ethics over the years. Recent cases, include the Human Centipede 2, which although given an official release, was declared obscene in many countries.

Some material which was declared Obscene or offensive is now quite commonplace.

This example from a Victorian advert for the drink, Bovril, would now be considered ethically offensive.


Official Secrets Act 1989
The Official Secrets act protects information which could be sensitive to a countries safety or defence, and to publish such material can lead to major jail sentences.

The site below, links to a series of articles often leaked from Government secret files. The publishers have been frequently prosecuted for this!

https://wikileaks.org/


Health and Safety Act
Te Health and Safety Acts of 1974 and 2008 ensure that publishers follow safe working practice in terms of safety of equipment, printing presses, and working conditions.


Ethical considerations are important for media producers and publishers to take into account as they need to be aware of the law, but also what is considered, good or bad taste, acceptable or unacceptable and popular or unpopular with their audience.

Major publishers follow their own codes of practices, rules that they have drawn up themselves to ensure that their published material does not cause offence or upset.

Here is a link to the BBC's code of practice:

http://downloads.bbc.co.uk/commissioning/site/code_of_practice.pdf

Of course, sometimes the publisher's get it wrong, and publish or broadcast something which does cause offence:

http://www.standard.co.uk/stayingin/tvfilm/strictly-come-dancing-2015-viewers-voice-disapproval-as-bruno-tonioli-turns-nasty-and-swears-before-a3098511.html

Friday, 11 March 2016

understanding the ethical and legal considerations when working in the craetive media sector

understanding the ethical and legal considerations when working in the craetive media sector

Explain why is it important for producers to understand the legal considerations when working in the creative sectors?



Friday, 4 March 2016

laws & ethics

laws-are written, approved and enforced by a particular govemment. if you break a law you could face police investigation, court appearance and fine.
ethics-rule of conduct, responsibility [not the law].if you break an ethical code you
privacy law is a regulation that protects a persons right to be left alone.
  • people are allowed to lead their lives without public scrutiny
  • the right to privacy
intellectual property is something that is unique to you if physically created. i.e an idea is not your intellectual property but the words you write are.
copyright is a type of intellectual law that protects your work


to publish in print something which is not true or may harm that persons  reputation and may bring hate or scorn towards them.




A Michigan-based health system accidentally posted the medical records of thousands of patients on the Internet (The Ann Arbor News, February 10, 1999).

Wednesday, 2 March 2016

Advertising Industry

Advertising is a form of communication intended to persuade or advise. Most of the time, advertisements are promoting a product or service, but there can also be public service adverts telling us useful information about health etc.

Advertising comes in many forms:
Newspapers


Magazines


Online advertisement


Television commercials


Outdoor advertisement (Billboards, posters, etc)



There are five different advertising departments. Each of these have their own different jobs and structures:
  • Account Services
  • Creative
  • Production
  • Media
  • Other Services 
  • Marketing 

Adverts are a key part of marketing campaigns. 

Television & Film Advertising
Advertising on TV is big business, and most popular brands will have an advertising campaign that features some sort of television advertising:




Films are also mainly advertised on TV, These adverts are for both cinema and DVD releases. 
 



Animations are used in many television advertisements  
 



However, advertisements can also be made for cinema release, such as trailers:






Publishing Industry

The publishing sector focuses on producing and distributing, usually text-based, media. This can include media such as:

Press (Newspapers and Magazines)
Online Journals
Books
Photos
Posters (Adverts - Marketing)
Mailing lists


Some British publishing companies include: 
Bloomsbury, 
Random House, and 

Harper Collins



Publishing Press 
The press sector delivers news to the general public. This can include both broadcasted news (Radio and TV) or printed news (Newspapers and Magazines). Press reports are written by journalists for different news companies.

Top Newspapers:

The Daily Telegraph


The Guardian


The Daily Mail 


The Sun


Film Industry

The film industry is one of the largest and most profitable sectors in the media industry. In the UK 27,800 people  work in the film industry - 62% are employed in exhibition, 34% in production and the remaining 4% in distribution.

There are six different specific parts of the film industry, all of which have their own jobs:
Development, 
production, 
facilities, 
distribution, 
exhibition, 
export.

The film industry is dominated by many major companies: 
Paramount, 

Universal, 

21st Century Fox, 

Disney, and many more. 

These multimillion pound companies tend to produce the big blockbuster films, such as Star Wars: The Force Awakens, as they have bigger budgets to produce and market the films.

There are, however, a few smaller film companies, such as 
Pinewood Studios, a small British film company. 





Films produced by smaller studios tend to be small, cult-films. However, these films can sometimes become successful, popular films.



Spectre, made by EON productions in 2015 and shot partly at Pinewood Studios.

Radio industry

Radio is one of the oldest forms of mass media, being first developed  in the 1920s. . Radio transmits sound-based media to the likes of car radios,TV,and  mobile phones. Radio players are not as popular as radio can now be listened to on TV and online  as a lot is now digital. Llstening to radio in cars is very popular. There are three sections of radio:

Publicly funded Radio - Taxpayer Funded (EG BBC Radio 1)




Commercial Radio - Advert Funded (EG Metro Radio)


Community and Voluntary Radio - Hospital Radio stations etc (EG Hospital Radio Hillingdon [1970-2012] - National Lottery Funded, 24 hour broadcasting)


There are also radio stations which are only bavailable digitally:

There are also radio stations which are only broadcast on internet - these are usually very small busibnesses funded by advertising.