Wednesday, 25 May 2016

The Advertising Standards Authority(ASA) regulates the content of adverising on TV, billboard posters, magazines and neewspapers. It tries to prevent adverising which is racisit, offensive, encourages hatred, or is homophobic.

Here are three adverts which have had complaints against them made to the ASA:



This advert from the cloths company, Bennetton was supposed to suggest that its clothing appeals to all people, regardless of colour, ethnic background or age. Some people were baffled why nude children were used to advertise clothing and found the idea of the black child looking like he had horns was suggesting he was evil...



This condom advert for extra large condoms was banned for suggesting it was ok to hurt women.




This advert for Hamlet cigars ("the small cigar") used midgets to promote its small cigar product - but was making fun of people just because of their reduced height.

IPSO

IPSO stands for the Independent Press Standards Organisation. This is the regulatory body which makes sure that material published in a Newspaper is not considered obscene, offensive, racist, or likely to encourage hate.

Here is a newspaper that people complained about to IPSO.




Sometimes these rules can become blurred, and the media can be accused of stirring up hatred and negative feeling against people - this is often former celebrities, especially those who have already been found guilty of a crime.







IPSO used to be known as the Press Council. Its standards of what is acceptable can change over the years. 

Here is a newspaper from the 1970s



This would not be not allowed because of complaints of racism


Here is a newspaper from the 1980s




This article from the Sunday Sport (published by Andrew Sullivan, a porn magazines publisher)would not be not allowed because of complaints of it being offensive

Not all newspapers are signed up to IPSO, and some like the Times and the Guardian, regulate themselves.

Wednesday, 18 May 2016

OFCOM

OfCOM stands for the Office of Communications.


OFCOM set the rules for what can be shown on TV, Mobiles, and postal services. In terms of TV, a line called the watershed has been drawn, which is at 9pm at night - after this, children are expected not to watching TV by themselves, and more adult content can be shown - this includes adult themes, nudity, swearing. However, sometimes programmes receive complaints.

Here is a link to viewer complaints from the drama series, Jekyll and Hyde, which received over 800 complaints for its level of violence.

http://www.theguardian.com/media/2015/oct/29/itv-jekyll-and-hyde-investigation-complaints-ofcom



The following information about Top Gear presenter, Jeremy Clarkson, that people complained about to ofcom  is from this link: http://www.telegraph.co.uk/culture/tvandradio/bbc/10810332/Ofcom-investigates-Top-Gear-after-complaint-of-casual-racism.html
"Top Gear is to be investigated by Ofcom following complaints presenter Jeremy Clarkson used a racist term, it has been announced.
An episode of Top Gear, broadcast on BBC Two on March 16, showed Clarkson using the word "slope", as an Asian man walked over a bridge in Burma.
The scene led to a complaint of ''casual racism'', with Clarkson accused of referring to "people of different races in pejorative terms".
The complaint will now be investigated in full by watchdog Ofcom, which will consider whether the broadcaster breached its codes.
The show's producer has already issued a statement expressing "regret" after broadcasting the ''light-hearted'' joke by Clarkson, saying it was intended as "word play".
Programmes which receive complaints to OFCOM are either taken off the air, or shown later at night.




Friday, 22 April 2016

Regulatory Bodies BBFC


The British Board of Film Classification is an independent, non-government organisation and responsible for the classification and censorship of films and videos in the UK
It can cut or reject work. It was set up in 1912
It was funded by the film industry and is independent, rather than let the government take charge of deciding what should and should not be shown.

Here aome examples of rulings by the BBFC. All quotes below are taken from: http://www.bbfc.co.uk/case-studies/



British Board of Film Classification (BBFC)The BBFC, is the organisation which gives films their classifications such as PG, U, 12.It was set up in 1912.The BBFC have never accepted funds off the government tonsure that it stays independent.The Video Recordings Act was passed in 1984 by Parliament.It is funded by the film industry It is required to classify videos, DVD and games.
Attack The Block is a British horror movie directed by comedian Joe Cornish. It is set in a South London housing estate and follows a group of teen muggers, who form an unlikely alliance with a nurse they have robbed, when aliens attack their tower block.
The film was submitted to the BBFC with no category request in March 2011. If they wish, distributors are allowed to signpost to examiners which category they would prefer for a work, although in this case they did not do this. Nevertheless, it is clear from the characters, the tone of the work and the general address, that it had strong appeal to older teenage viewers.
The film contains frequent strong language from the start, with over 50 uses of 'f**k' and some uses of 'motherf****r' throughout. Under current BBFC Guidelines, where only infrequent strong language is permitted at 12A, the work was automatically therefore a 15 category within the first reel.
The violence, gore and threat in the film are strong, with some scenes of bloody injury as human characters are bitten, scratched, attacked and killed. In some sequences a lot of blood is seen, pumping from characters’ mouths for example. The strongest moments include a man seen in a lift full of bloodied bodies, himself dripping with blood; close up shots of injuries; and sight of a young adult’s face ripped up by aliens.
Examiners noted there was some contextual justification for stronger moments, as the film is a horror work based on a fantastical scenario, albeit in a contemporary and recognisable setting. This means that - although there is some focus on tension, threat, characters in danger, chase scenes and injuries - the aliens and monsters have less impact as they are clearly part of the film’s horror world and are the sort of elements audiences expect from horror movies. Some could also argue there are comic elements to the monsters, who are, when they are finally seen, large and hairy with glow in the dark teeth and sex on the brain. There is similarly no sadistic violence - it is all in the context of self-defence. Therefore there seems no problem with containing the violence and gore at 15, where the Guidelines state 'Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable.'

The Dark Knight came to the BBFC for classification in 2008, with a distributor request for a 12A age rating. The previous film in the superhero series, Batman Begins (also starring Christian Bale and directed by Christopher Nolan), was classified 12A in 2005. In the USA, the MPAA

Before the film was even submitted, it attracted significant media attention, much of it due to the sudden death of actor Heath Ledger, who played The Joker.

The main classification issues in The Dark Knight are violence and threat. BBFC Guidelines for 12A at the time stated ‘Violence must not dwell on detail. There should be no emphasis on injuries and blood’ and ‘Sustained moderate threat and menace are permitted. Occasional gory moments only. The examiners who classified the film agreed it met the Guidelines criteria, however, there were a significant numbers of complaints about the 12A rating from members of the public.

The violence in the film is quickly edited, and whilst sometimes crunchy, it is almost entirely lacking in any blood or injury details. The impacts of blows are mostly masked by actors’ bodies or camera angles, but the impression of violence is occasionally strong. For example, in one key sequence (the 'pencil trick scene'), The Joker demonstrates a 'trick' by balancing a pencil on the table; a villain’s head is then slammed onto the table and the pencil has 'disappeared'. Audiences are left with the impression that the pencil has been slammed into the face or eye of the victim, but there is no actual sight of any impact, nor any blood or injury. The action is swift and not dwelt upon, and is designed to demonstrate the completely ruthless nature of The Joker. However, a number of people complained to the BBFC about this scene claiming to have actually seen the pencil entering the man’s eye. This is not the case, but highlights a potential classification issue of the power of suggested, rather than explicit, violence, in that the tone and impression of a film is sometimes stronger than the actual details on screen. Nevertheless, the BBFC judged the clear fantasy action context and audience familiarity with the superhero genre as sufficient mitigation against the film's sometimes dark tone, hence it was rated 12A.
 had already rated the film PG-13, for ‘for intense sequences of violence and some menace’.

Thursday, 21 April 2016

understanding the regulation of the creative media sector

The Creative media Sector needs to be regulated and follow a series of rules about its content to decide what can and can not be shown.

This is  to avoid breaking laws of obscenity, copyright, libel, and cause offence on sensitive or ethical issues.

The industry has set up its own regulators to take charge of content, so they can keep up a sense of freedom of the press and publishing without the governement taken over and deciding what should be published.

The main regulators of the media industry are the  British Board of Film Classification (BBFC), Office of Communications (OFCOM), IPSO (Independent Press Standards Organisation formally PCC), Advertising Standards Authority(ASA).

Each of these bodies are covered in a separate post.
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Thursday, 14 April 2016

the ame of soncher

1. Dead Space is a third-person survival-horror video game, developed by EA Redwood Shores (now known as Visceral Games) for PlayStation 3, Xbox 360, and Microsoft Windows. It is the first instillment in the Dead Space (Series) and was released on October 14, 2008 on PS3 and Xbox 360 and October 20 for Windows. The player takes on the role of an engineer named Isaac Clarke, who battles the polymorphic undead species called the "Necromorphs" on board a stricken interstellar mining ship named The USG Ishimura.
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